Boycott Sochi sponsors

I wrote a post about boycotting anti-LGBTQ countries and it came to my attention that there are not just countries we should be aware of but also brands. America may be a state that legalised gay marriage and equal rights but what about the brands that live within that country... Coke maybe?

Coke are a supporter of Sochi when we all know that Russia is denying rights to it citizens because of their sexual orientation. Sochi is a political event no matter how much Putin questions whether it is the right place or not to discuss LGBT rights, it is a place where people should make a stand. For those who are watching the Olympics they may see the terror that Russia brings on its people and the support the world has for the LGBT community. Brands such as Coke are using this event to build awareness, well they should choose wisely when wanting your brand name spread around the world. If and I'm not sure how many, anyone part of the LGBT community is watching Sochi, I know I'm not, They will see these brands as builders of the Russia community and hatred. Anyone who is against us will also see these brands and could then consider to purchase them further in the future. I then say to you (brand supports of Sochi) who are your customers now! will you start doing anti-lgbtq advertising campaigns as your audience slowly turns to LGBT hating, bashing, killing humans.... At least you have your market segments!

Check out this video it explain in 2 minutes about the brands sponsoring Sochi Olympics

You can pledge against Coke through this link via Facebook

For more information on all the brand sponsors of Sochi here is a link to the official Olympic website. 

Source

http://www.lgbtqnation.com/2014/02/in-2-minutes-why-you-should-boycott-the-olympic-sponsors/